With a line of clothes that are thoughtfully designed and destined to define the new generation of classic style, Purnell came to us looking to distinguish themselves in a highly competitive market. We helped them to find their voice, establish their identity and stake their place in the industry.
The website needed to be updated based on the new brand DNA and provide a better, more-organized experience for the end user.
Online & Offline Photography
We not only designed the site as well as all the marketing materials, but we executed all the photography assets needed to breathe life into this exciting and revolutionary brand. Both on & off-figure photography was produced to showcase movement, flexibility and fabrication details.
When the consumer comes face-to face with the product assortment on the shelves of their local retailer, the brand message must continually resonate. The Million Group not only designed the hang tags, pant snap-button design and product labels that are attached to all the clothing, but also the fixtures they are displayed on.
Both trade as well as consumer ads were executed, reinforcing the brand’s national visibility.
Branding & Positioning Overview
The Million Group developed a comprehensive and detailed look for Purnell’s highly anticipated launch into the marketplace. All components of the brand’s DNA were explored including a glimpse of what their retail store design would resemble, brand challenge exploration and establishing their core brand values and purpose.